[
Home |
Contents |
Search |
Post
]
Huisken(R) Introduces New Line of Safer Meat
Date: 06/07/01
Contents
SAUK RAPIDS, MN (June 7, 2001) -- Consumers will soon find a new line of
better, safer meat products in their grocery stores thanks to a
revolutionary pasteurization process which -- similar to a microwave
oven -- uses ordinary electricity to help eliminate the threat of
harmful food borne bacteria from food. The product line is being
introduced in 22 states under the Huisken BeSure(TM) brand.
Five new products are included in Huisken Meats' introductory rollout.
The four frozen beef patty packages include 75% and 90% leanness
formulations in two- and four-pound sizes. A two-pound ground beef
package in 90% leanness also is being marketed. The ground beef package
offers convenient, half-pound portions for ease of preparation.
"We're very pleased to see that the food industry is taking another step
forward in introducing irradiated products to the public," said
Minnesota Health Commissioner Jan Malcolm. "We're also pleased to see
that a Minnesota company is again leading the charge on this issue. A
little over a year ago, Huisken became the first producer to offer
irradiated ground beef to the public. Now, by launching an entirely
separate line of irradiated products -- and taking steps to actively
promote it -- Huisken is setting an example that we hope the rest of the
industry will quickly emulate.
"Let's not forget what's at stake here," Commissioner Malcolm added.
"Foodborne illness can be very serious. In some circumstances, it can be
life-threatening -- especially for young children. But irradiation can
drastically reduce the risk of getting a food-related disease. It
represents the most important advance in food safety since the
introduction of pasteurized milk in an earlier era."
Developed by SureBeam Corporation (Nasdaq: SURE), electronic
pasteurization is a patented processing system that uses an electron
beam generated from ordinary electricity to irradiate food, instantly
eliminating the threat of dangerous food borne bacteria, such as E.Coli,
Listeria and Salmonella without impacting the product's taste, texture,
or nutritional quality.
According to the Centers for Disease Control, food-borne diseases strike
76 million Americans annually, leading to more than 5,000 deaths --
predominantly among children, the elderly, and the unborn. Huisken
BeSure beef products using SureBeam(R) technology were developed to help
decrease the incidence of food-borne illnesses.
Scientists from the Food and Drug Administration, U.S. Department of
Agriculture, as well as major universities and centers of research in
the United States and around the world have reviewed the effectiveness,
safety and wholesomeness of electronically irradiated meats. The WHO,
AMA, ADA, the Mayo Clinic, and most of our nation's major public health
departments have endorsed the protection SureBeam(R) provides in the
preventing of food borne diseases.
FHS, Inc. is the parent company of Huisken Meats and Trail's Best
Snacks. Huisken Meats manufactures frozen beef patties under the Huisken
and RG's brands. Trail's Best Snacks makes more than 50 varieties of
meat snacks, including beef jerky, kippered beefsteak, pickled sausages,
and meat sticks.
-end-
Last changed: August 08, 2008
|
