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Square-H Brands Joins Food Industry Movement To Provide Higher Quality Foods
Using SureBeam(R) Electronic Pasteurization
Date: 04/30/01
Contents
SUREBEAM CORPORATION PRESS RELEASE
SAN DIEGO, April 30, 2001 - SureBeam Corporation (Nasdaq:SURE)
-innovator of the nation's first electronic pasteurization
system-today announced that California-based Square-H Brands, Inc.,
a manufacturer of high quality ready-to-eat processed meats and
ready-to-cook marinated meats, has signed a multiyear agreement to
evaluate the use of SureBeam's technology on its product lines.
Square-H joins the lengthening list of processed food producers who have
signed agreements with SureBeam in anticipation of the FDA/USDA approval
of SureBeam technology as a means to eliminate harmful bacteria in
processed foods. According to the Centers for Disease Control,
food-borne diseases strike 76 million Americans annually, leading to
more than 5,000 deaths-predominantly among children, the elderly, and
the unborn. The SureBeam(R) technology is designed to help decrease the
incidence of food-borne illnesses.
"We put the safety of our customers and the quality of our products
first," said Henry Haskell, Square-H Brands' President and CEO. "We
want the American consumer to have the choice of buying a safer product
and SureBeam's technology can provide them with that option. It's the
best technology we are aware of for ensuring the safety of our products,
and we believe that's what our customers deserve, want and will buy."
Similar to a microwave oven, the SureBeam(R) electronic pasteurization
system uses electricity as its energy source to pasteurize food after it
has been processed and packaged. SureBeam's technology generates a beam
of accelerated electrons (called an electron beam) from electricity.
The beam is scanned across a food product, instantly eliminating the
threat from harmful food-borne bacteria such as E. Coli O157:H7,
Listeria, Campylobacter and Salmonella without compromising a product's
quality.
Headquartered in Vernon, California, Square-H Brands products are
available in 11 states throughout the west, as well as in Mexico and the
Pacific Rim. The Bill Bailey's(R) brand includes a line of premium
ready-to-cook marinated meats, and the Hoffy(R) brand offers a broad
line of bacon and ready-to-eat hot dogs and sausage products.
"This new agreement with Square-H underscores that SureBeam(R) is the
growing technology of choice for the food processing industry. It also
represents another significant step towards making SureBeam the nation's
premier company in the electronic food pasteurization market and the
technology of choice for the American consumer," said Larry Oberkfell,
President and CEO of SureBeam Corporation.
Reflecting a growing consumer demand, SureBeam electronically
pasteurized products are sold across the nation in over 2,000
supermarkets, as well as by home delivery and through food service.
SureBeam Corporation was created, built, and launched by The Titan
Corporation (NYSE: TTN) in an initial public offering on March 16.
Headquartered in San Diego, California, SureBeam is a leading provider
of electronic pasteurization systems and services for the food industry.
SureBeam's technology improves food safety, prolongs shelf life, and
provides disinfestation. The SureBeam(R) patented electronic
pasteurization process is based on proven electron beam and x-ray
technology that instantly destroys harmful food-borne bacteria.
"Safe Harbor" Statement under the Private Securities Litigation Reform
Act of 1995: The statements contained in this release, which are not
historical facts, are forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Examples of such forward-looking
statements include the expected approval by approval of the FDA & USDA
use of SureBeam technology on processed foods, anticipated use of the
technology by processors, and consumer acceptance. These statements are
subject to risks and uncertainties that could cause actual results to
differ materially from those set forth in or implied by forward-looking
statements. These risks and uncertainties include the risks associated
with the Company's entry into new commercial food pasteurization markets
that require the company to develop demand for its product, its ability
to access the capital markets and other risks described in the Company's
Securities and Exchange Commission filings.
##
Media Contact:
Wil Williams, Vice President Corporate Communications
(858) 552-9724 or wwilliams@titan.com <mailto:wwilliams@titan.com>
Investor Relations Contact:
Rochelle Bold, Vice President Investor Relations
(858) 552-9400 or invest@titan.com <mailto:invest@titan.com>
Last changed: August 08, 2008
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