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Kraft Foods, Inc. - SWOT Analysis
Datamonitor - 5/8/2009 - 34 Pages - ID: DFMN2282348 | | Publisher Purchase Options |
Datamonitor's Kraft Foods, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. Kraft Foods, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Kraft Foods (Kraft) is engaged in the manufacturing and marketing of packaged food and beverages. It offers snacks, beverages, cheese, convenient meals and various packaged grocery products. Kraft has operations in 70 countries and sells its products in more than 150 countries. The company primarily operates in the US. It is headquartered in Northfield, Illinois and employs 98,000 people as of financial year (FY) 2008. The company recorded revenues of $42,201 million during financial year December 2008 (FY2008), an increase of 16.8% over FY2007. The operating profit of the company was $3,817 million during FY2008, a decrease of 3.8% compared to FY2007. The net profit was $2,901 million in FY2008, an increase of 12% over FY2007.
Scope of the Report- Provides all the crucial information on Kraft Foods, Inc. required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Kraft Foods, Inc. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Kraft Foods, Inc.
-Data is supplemented with details on Kraft Foods, Inc. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Kraft Foods, Inc.
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